TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
Business Strategy [4 records]
Record 1 - internal organization data 2015-05-13
Record 1, English
Record 1, Subject field(s)
- Organization Planning
Record 1, Main entry term, English
- business strategy
1, record 1, English, business%20strategy
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- operational strategy 2, record 1, English, operational%20strategy
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
business strategy: term used at the Treasury Board Secretariat. 3, record 1, English, - business%20strategy
Record 1, French
Record 1, Domaine(s)
- Planification d'organisation
Record 1, Main entry term, French
- stratégie opérationnelle
1, record 1, French, strat%C3%A9gie%20op%C3%A9rationnelle
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- stratégie des activités 2, record 1, French, strat%C3%A9gie%20des%20activit%C3%A9s
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
stratégie opérationnelle; stratégie des activités : termes en usage au Secrétariat du Conseil du Trésor. 3, record 1, French, - strat%C3%A9gie%20op%C3%A9rationnelle
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2012-02-13
Record 2, English
Record 2, Subject field(s)
- Marketing
- Organization Planning
Record 2, Main entry term, English
- marketing plan
1, record 2, English, marketing%20plan
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- business strategy 2, record 2, English, business%20strategy
correct
- marketing strategy 2, record 2, English, marketing%20strategy
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
Written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. 3, record 2, English, - marketing%20plan
Record 2, French
Record 2, Domaine(s)
- Commercialisation
- Planification d'organisation
Record 2, Main entry term, French
- plan marketing
1, record 2, French, plan%20marketing
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- plan de marketing 2, record 2, French, plan%20de%20marketing
correct, masculine noun
- plan de commercialisation 3, record 2, French, plan%20de%20commercialisation
correct, masculine noun
- stratégie marketing 4, record 2, French, strat%C3%A9gie%20marketing
correct, feminine noun
- stratégie commerciale 4, record 2, French, strat%C3%A9gie%20commerciale
correct, feminine noun
- stratégie mercatique 4, record 2, French, strat%C3%A9gie%20mercatique
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Plan directeur des activités de marketing conçu pour un produit ou un service donné, pour une activité commerciale donnée (par exemple le commerce électronique ou la vente à l'exportation), ou encore pour un ensemble ou pour la totalité des produits et services de l'entreprise. 4, record 2, French, - plan%20marketing
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Comercialización
- Planificación de organización
Record 2, Main entry term, Spanish
- plan de mercadología
1, record 2, Spanish, plan%20de%20mercadolog%C3%ADa
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Plan que resume la actividad del departamento de mercadología de una empresa o de un grupo de productos, incluyendo objetivos de venta, beneficios y comunicación y concretando las acciones y el presupuesto a desarrollar de lanzamiento y retirada de productos, publicidad, promoción, precios y distribución. Suele ser anual y formar parte del Plan Anual del Negocio (PAN). 1, record 2, Spanish, - plan%20de%20mercadolog%C3%ADa
Record number: 2, Textual support number: 1 OBS
plan de mercadología: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - plan%20de%20mercadolog%C3%ADa
Record 3 - internal organization data 2008-10-03
Record 3, English
Record 3, Subject field(s)
- Management Control
- Organization Planning
- Production Management
Record 3, Main entry term, English
- corporate strategy
1, record 3, English, corporate%20strategy
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- business strategy 2, record 3, English, business%20strategy
correct
- companywide strategy 3, record 3, English, companywide%20strategy
correct
- company-wide strategy 4, record 3, English, company%2Dwide%20strategy
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy. 3, record 3, English, - corporate%20strategy
Record number: 3, Textual support number: 1 OBS
In this particular context, the expression "corporate strategy" is used only in the private sector. 4, record 3, English, - corporate%20strategy
Record 3, French
Record 3, Domaine(s)
- Contrôle de gestion
- Planification d'organisation
- Gestion de la production
Record 3, Main entry term, French
- stratégie d'entreprise
1, record 3, French, strat%C3%A9gie%20d%27entreprise
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- stratégie de l'entreprise 2, record 3, French, strat%C3%A9gie%20de%20l%27entreprise
correct, feminine noun
- stratégie globale 3, record 3, French, strat%C3%A9gie%20globale
correct, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Activité par laquelle une entreprise choisit et coordonne l'ensemble de ses objectifs intermédiaires, c'est-à-dire ceux qui correspondent à la définition de ses plans généraux, ainsi que les moyens de les atteindre. 4, record 3, French, - strat%C3%A9gie%20d%27entreprise
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Control de gestión
- Planificación de organización
- Gestión de la producción
Record 3, Main entry term, Spanish
- estrategia corporativa
1, record 3, Spanish, estrategia%20corporativa
correct, feminine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1998-01-26
Record 4, English
Record 4, Subject field(s)
- Various Proper Names
- Management Operations
Record 4, Main entry term, English
- Business Strategy 1, record 4, English, Business%20Strategy
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 OBS
In Government Operational Service (GOS). 1, record 4, English, - Business%20Strategy
Record 4, French
Record 4, Domaine(s)
- Appellations diverses
- Opérations de la gestion
Record 4, Main entry term, French
- Stratégie d'affaires
1, record 4, French, Strat%C3%A9gie%20d%27affaires
feminine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 OBS
Au Service opérationnel au gouvernement (SOG). 1, record 4, French, - Strat%C3%A9gie%20d%27affaires
Record 4, Spanish
Record 4, Textual support, Spanish
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